ACAAF Advance
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ACAAF Letter of Intent
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Success Stories
The Power of the Potato
The ACAAF program, through its Collective Outcome process, and the Potato Growers of Alberta took the lead on a national marketing campaign spearheaded by Canada’s potato industry. “The Power of the Potato” campaign is intended to increase potato consumption, which has cooled in recent years due to the popularity of various low carbohydrate diets and consumer perception about the nutritional value of potatoes.
“Potatoes are an important part of a healthy diet,” said Vern Warkentin, Executive Director of the Potato Growers of Alberta. “ACAAF support allowed us to conduct a coordinated campaign across Canada to remind consumers of the goodness found in potatoes.”
