Mission, Values & Goals

 

Our Mission

A sustainable breakthrough organization that connects and serves the agriculture and food sector. 


Vision

Innovation and breakthrough catalyst for Alberta's agriculture and food sector.

 

Values

We believe in being unbiased, neutral and sensitive to differences in ideas and perspectives, being open, accountable and responsible, participation and partnerships, in innovation and modernization and in fairness and respect.

 

We strive to be environmentally, socially and financially responsible and sustainable and will demonstrate efficiency and effectiveness.

 

Goals

  • Expand the membership base of the Council so that it reflects the changes and diversity of the sector.

  • Develop a network of strategic national and international partnerships that bring more value-added opportunities to the sector in Alberta.

  • Build strategic relationships at the political and corporate leadership level in and outside Alberta to better position the agriculture sector for success.

  • Explore the "intersections" of other sectors with agriculture and to develop linkages with those sectors to benefit the agricultural sector in Alberta.

  • Become a centre of excellence and service for small and medium size enterprises to link to institutional, corporate, governmental and non-governmental organizations to focus their resources on building the agri-food industry in Alberta.
  • Broaden the context of events for the agri-food industry and to continue delivering federal and provincial programs but to look outside traditional governmental program funding to find new options.