To improve Alberta's agriculture and food industry's ability to compete.
To improve Alberta's agriculture and food industry's environmental stewardship and sustainable resource management.
To improve food quality safety and security.
To improve Alberta's agriculture and food industry's leadership in learning, adaptation, growth, transition and innovation.
To support, enrich, expand and enable the shared industry priorities, goals and agenda for transformation, adaptation, growth and sustainability set out in the Agricultural Policy Framework and the findings and recommendations of Ag Summit and Agrivantage.
To act as a forum for the industry, sharing information, supporting collaboration and partnership and informing and engaging in dialogue with industry and government stakeholders, and the public as appropriate, on the shared industry priorities, goals and agenda for transformation, adaptation, growth and sustainability.
To act as a forum for policy discussion and the development of policy options aimed at enabling, supporting and achieving the shared industry priorities, goals and agenda for transformation, adaptation, growth and sustainability.
Through funding programs offered in partnership with the federal and provincial governments, to act as a platform for program and service delivery aimed at enabling, supporting and achieving the shared industry priorities, goals and agenda for transformation, adaptation, growth and sustainability.
To undertake continuous learning, development and information gathering to better enable Council to fulfill its mandate, serve its clients and engage its stakeholders.